Accelerating action: The rise of women-only travel in 2025

As we celebrate International Women’s Day 2025, we embrace the theme “Accelerate Action”—a call to push boundaries, drive progress, and create meaningful change. One of the most dynamic transformations in the travel industry today is the rise of women-only travel. Women are not just exploring more; they are reshaping the way we travel, demanding safety, community, and unique experiences tailored to their interests. Which begs the important question, is your business ready to accelerate action and meet the growing demand for women-centered travel? 

The rapid growth of women-only travel

Women now account for 71% of solo travelers globally (Virtuoso, 2024), and this trend shows no signs of slowing down. 

• 40% of women express interest in solo travel for 2025, an 8% increase from last year (Adventure Travel Trade Association, 2024). 

• Women are projected to control 75% of discretionary spending by 2028, making them a key demographic for travel businesses (Forbes, 2024). 

• Travel companies catering specifically to women have grown by 230% in recent years (Adventure Travel Trade Association, 2024), proving that this is not just a trend—it’s a movement. 

Women want trips that allow them to immerse themselves in local cultures, learn new skills, and connect with like-minded travelers. Solo female travelers are not just adventurers; they are also cultural explorers, wellness seekers, and professionals looking for inspiration on the road. 

The power of community in women’s travel

Many women find that traveling with other women enhances their experience, helping them step out of their comfort zones while feeling supported. Kris Allen, 1000MTG independent travel advisor, shares her experience: 

“I love girl trips that push you to try new things surrounded by friends. I have been a part of a girls’ adventure group for the past 13 years. We have a super activity [3 nights] each May, and we help push each other to accomplish things we would never try! Love learning new skills and spending time with amazing friends!”  

This sense of camaraderie and encouragement is a defining feature of women-only travel, making it an attractive option for many. 

Are travel businesses keeping up?

Despite the undeniable demand, many businesses are still missing out on the opportunity to service women travelers effectively. To truly accelerate action, travel agencies and corporations must move beyond generic offerings and develop strategic, women-focused experiences. 

Ignoring this market could mean losing millions in potential revenue, as more women book vacations and experiences that align with their specific interests and safety concerns. In the coming years, companies that fail to adapt will find themselves lagging behind competitors that actively cater to this growing audience. 

“Travel empowers women professionals by fostering global connections, expanding career opportunities, and enhancing leadership skills, ultimately creating a stronger, more inclusive network. It provides the chance to build meaningful relationships, gain international experience, and drive innovation while inspiring future generations to break barriers and lead on a global stage.” – Nicola, 1000MTG CEO and Founder

“On International Women’s Day, I’m proud to be part of an all-female global leadership team at 1000 Mile Travel Group—championing innovation, empowering independent travel entrepreneurs, and driving success in the travel industry. In Australia and beyond, women are shaping the future of travel, breaking barriers, and leading with resilience. We remain committed to paving the way for more women to lead, and to supporting and guiding entrepreneurial women to thrive in our sector.” – Lauren G, 1000MTG General Manager Australia 

1. Create women-centered packages 

• Develop itineraries that prioritize safety, wellness, and community, such as spa retreats, hiking trips, or skill-building experiences. 
• Offer specialized tours for diverse demographics, including mother-daughter getaways, women entrepreneurs, and women over 50. 
• Provide flexible booking options to accommodate different schedules, offering weekend getaways, long-term retreats, and customized solo journeys. 

“International Women’s Day is a powerful reminder of how women are embracing travel as a form of empowerment and connection. We’re seeing a surge in women seeking curated group travel experiences centered around shared passions — from wellness retreats and wine tours to adventure getaways and hobby-based trips. As more women enjoy their financial independence, advisors have a unique opportunity to design and promote these immersive journeys. Not only can advisors craft unforgettable experiences, but they can also join in on the adventure — creating communities of like-minded women and fostering meaningful connections along the way.” – Karen, 1000MTG Sponsorships and Events Manager

2. Prioritize work-life balance for female travelers 

• Travel companies can support women travelers by offering flexible scheduling options. 

“Companies can support women when they travel by promoting work-life balance. Allowing flexibility in travel schedules to support personal responsibilities and offering shorter trips to minimize time away from home all ensure the balance is achieved.” – Tenneale, 1000MTG Operations Manager 

3. Ensure safety and comfort in accommodations 

• Providing women travelers with accommodations that emphasize security and convenience can make a significant difference. 

“Provide safe and comfortable accommodation with in-house dining and fitness facilities, preferably near their work site.” – Morgan, Account Manager

“Many women want to travel but often hesitate traveling alone due to safety concerns or feel the lack of companionship.  We can bridge this gap by offering safe, curated, and community-driven experiences.  These experience will foster growth, confidence, and empower women to travel. Specializing in women-centered experiences will differentiate you from your competitors. You can curate an experience that is themed and tailored to them – self-care, adventure, cultural immersion, etc.  Not only are you providing an experience specific to them; but could lead to long-lasting friendships.” – Daena, 1000MTG Account Manager

4. Offer experiences that foster independence and self-discovery 

• Women travelers are increasingly seeking transformational travel experiences that challenge them and encourage personal growth. 

“Women are increasingly seeking experiences that foster independence and self-discovery. Women-only trips offer a safe and supportive environment for travelers to challenge themselves, try new activities, and build confidence.” – Christy, NA General Manager 

5. Build strong supplier relationships that prioritize women’s needs 

• Women-focused travel is not just about the destination but about how women experience it. 

“It’s so important to build relationships with suppliers who prioritize women’s needs and values, from safety and inclusivity to sustainability and cultural sensitivity. The beauty of women-centered travel is that it’s not necessarily about the destination but how you experience it and who you experience it with. By being creative and intentional, advisors who curate these experiences are designing journeys that can leave a lifelong impact while also encouraging responsible travel—supporting locally owned businesses, combating overtourism, and creating meaningful exchanges.” – Amanda, Account Manager. 

Challenges for solo female travelers

While women’s travel is growing, there are still barriers that need to be addressed. Safety concerns, lack of female-specific services, and accessibility issues all play a role in shaping a woman’s experience. 

“While planning my upcoming trip as a solo female traveler, I have already encountered several challenges. One example of this for me has been securing a private driver for day trips, particularly to more remote or rural areas.  For safety and comfort, I would strongly prefer a female driver; however, finding one has proven to be exceptionally difficult. It would be wonderful for travel companies to recognise the needs of solo female travelers, as the lack of such options not only impacts our travel experiences but also results in lost business opportunities for travel companies.” – Chelsea, 1000MTG Strategic Resourcing Specialist.